With nearly 200 million Americans celebrating Halloween today in some way, and about half plan on dressing up. Pinterest is predicting some of the most popular costumes.
Action figures and superheroes top the list for most popular costumes for kids, with Princesses and Wonder Woman among the top ten. They estimated nearly three-million children will dress up as Batman.
Pinterest says many costumes may be inspired by Stephen King's "It," as searches for clown makeup increased by 941 percent this year. Other popular costumes include April The Giraffe, and characters from "Game of Thrones" and "Stranger Things."