Kim Kardashian is being trolled by fans for not actually eating the plant-based food and appearing to even “fake” chew the product in her newest ad for her collaboration with Beyond Meat.
In a 30-second ad that debuted on Beyond Meat's Instagram Tuesday (5/24/22), Kim gushed, “I believe so much in the mission of Beyond Meat that I’ve stepped in to help with my greatest asset – my taste."
In the video, a chef places a cornucopia of plant-based dishes in front of the reality star as Kim recites her lines.
Of the vegan dishes featured, Kim holds a burger cut in half up to her face while moving her completely shut mouth in a chewing motion.
Kardashian then uses a fork to stab a Beyond meatball, which she again holds up to her face.
As she continues to appear to fake chew, she says, “This plant-based meat is not only amazingly delicious, but it’s also better for you and better for the planet."
But many fans on social media couldn't help but point out that the sandwich remained untouched, uneaten, and completely whole for the entire advertisement. One critic commented on the post, "You didn’t show her actually consuming the product… 🤷🏽♀️ Did she actually eat it?”
But other plant-based fans were quick to shut down the trolls and even praised the Skims founder for using her platform to highlight plant-based eating. One user commented, “To have @kimkardashian encouraging her 300 million plus followers to eat plant-based is simply a win for animals and the environment no matter how you view it.”