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Wingstop is trying to get customers to embrace a different part of the bird, due to high prices of chicken wings. They’ve launched the virtual “Thighstop,” hoping customers will be open to ordering crispy chicken thighs instead of wings.
Customers still have the option of all of their 11 sauces, and can choose bone-in or boneless thighs
Over the past year the price of chicken wings have gone from 98 cents a pound to $3.22 pound. They even changed their site to https://thighstop.com/